Introducation
Negin Mirsalehi is a Dutch-Iranian entrepreneur, influencer, YouTuber, and model who rose to fame through her fashion and lifestyle blog. Born on November 2, 1988, in Amsterdam, Netherlands, Negin has turned her personal brand into a global beauty empire. With millions of followers and a flourishing business, she’s an inspiring figure in the worlds of social media, fashion, and entrepreneurship.
Early Life and Education
Negin comes from a close-knit Iranian family. Her parents immigrated to the Netherlands, where they raised Negin and her older sister, Negar Mirsalehi. Her entrepreneurial roots run deep—her mother was a hairdresser who used homemade honey-based treatments, which would later inspire Negin’s brand.
Negin holds a degree in International Business Management from Vrije Universiteit Amsterdam, followed by a master’s degree in Marketing. Her academic background laid the foundation for her future as a savvy businesswoman and content creator.
The Influencer Journey: From Blog to Global Fame
Negin started her personal style blog in 2012, sharing fashion tips, beauty insights, and lifestyle inspiration. Thanks to her authenticity, consistency, and style, her blog quickly gained traction. Over the years, her presence exploded on social media, especially on Instagram, where she now boasts over 7 million followers.
Her influence didn’t stop there. Negin also built a thriving YouTube channel with over 450,000 subscribers, offering beauty tutorials, travel vlogs, and behind-the-scenes glimpses into her life.
Gisou: The Honey-Infused Haircare Brand
One of Negin’s most remarkable accomplishments is founding Gisou, a premium haircare brand inspired by her family’s beekeeping heritage. Launched in 2015, Gisou offers honey-infused hair products that reflect her mother’s natural beauty recipes. The brand quickly earned cult status and is now a staple in the beauty routines of customers worldwide.
Gisou’s success has made Negin a standout entrepreneur in the beauty industry, leading to her recognition on the prestigious Forbes 30 Under 30 list in the category of social media and e-commerce.
Personal Life: Love, Family, and Balance
Negin has been in a relationship with Maurits Stibbe since 2006. He’s not only her longtime partner but also her business collaborator. In August 2021, the couple got engaged, and on July 11, 2022, they welcomed their first child, Sam Eduard Stibbe Mirsalehi.
Despite her global fame, Negin remains deeply connected to her family and often shares intimate moments from her life on social media, resonating with her followers through her balance of glamour and relatability.
