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Valéria dos Santos: From São João Evangelista to the Fashion Runway

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Model | UGC Creator | Dream Chaser

At 38 years old, Brazilian-born Valéria dos Santos is proving that dreams know no borders—or age limits. Originally from the charming town of São João Evangelista in Brazil, Valéria has called the United States home for the past seven years. Now, she’s making waves in the world of fashion and digital media as a freelance UGC (User-Generated Content) model and content creator.

A Star Is Born in Brazil

A proud Sagittarius, Valéria always carried a deep sense of ambition and optimism. Raised with strong values and unwavering encouragement, she credits her parents for igniting her belief in herself.

“My mother and father told me this phrase and I will never forget it: ‘Never give up on your dreams, you can do anything.’ I owe everything to them.”

Their words became a guiding light that led Valéria across continents, pushing her toward a future in creative expression and digital artistry.

From Content Creation to the Catwalk

Valéria’s journey into modeling began through her work in UGC—creating authentic, impactful content for brands that value real voices and personal storytelling. But her career took an exciting turn when she partnered with the visionary photographer Frank Good (Instagram: @mrgood.arte

Makeup artist: @nataliabarbosa_designer

Thanks to his encouragement and artistic eye, Valéria was introduced to renowned fashion designer Franklin Rowe, known for his luxurious and empowering designs. On June 10th, Valéria walked the runway in a spectacular fashion show for @franklinroweinternationalnyc, marking a major milestone in her modeling career.

“I am very grateful to the designer for this incredible invitation. It was a dream come true, and I’ll never forget it.”

Gratitude and Grounded Success

Valéria’s rise isn’t just about style and camera lights—it’s about community, collaboration, and appreciation. She takes a moment to thank those who helped her get here:

“I dedicate this magazine feature to my mother and father, and to everyone who helped me along the way. To my followers—without you, we are nothing.”

She also gives heartfelt thanks to her collaborators and supporters:

What’s Next? Coastal Fashion Week

Valéria shows no signs of slowing down. This September, she’s set to grace the runway once again at @coastalfashionweek, continuing to represent Brazilian beauty, resilience, and talent on an international stage.


Follow Valéria’s Journey

Stay connected with Valéria across her vibrant social media platforms:

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