The Man Behind the Movement: Buddy V
Hard work. Grit. Determination.
These aren’t just buzzwords to Buddy V — they are the core values he lives by and builds with. As the founder of ZUEL, an athletic lifestyle brand born from his own last name Valenzuela, Buddy V is redefining what it means to fight — in and out of the ring.
A modern-day warrior in both mixed martial arts (MMA) and creativity, Buddy V doesn’t just talk the talk. He walks it with purpose — sketching his own artwork, designing clothing and accessories, and physically pushing himself as a fighter. “Everything I do is a reflection of my journey,” says Buddy V. “ZUEL is me. It’s my culture, my battles, and my commitment to never give up.”
Chicano Roots, Contemporary Art
Proudly Chicano, Buddy V’s cultural heritage isn’t just acknowledged — it’s embedded in every brushstroke and stitch. From ancient Aztec references to modern street-style flair, his artwork blends the past and present, giving his designs an unmistakable authenticity.
“Being Chicano means I carry the spirit of my ancestors,” he explains. “Their resilience, their beauty, their art—it’s all in my work.”
ZUEL: More Than Apparel, It’s a Lifestyle
ZUEL isn’t just another clothing line — it’s a mindset. With the tagline “Athletic Lifestyle Wear for the Fighter in You,” the brand stands as a symbol of internal strength and the daily battles we all face.
“When someone wears ZUEL, I want them to remember — you’re a fighter,” Buddy V says. “Life hits hard. We all have struggles. But this is your armor.”
Each piece — whether a hoodie, hat, or tee — serves as a visual declaration of perseverance. ZUEL encourages people to push limits, embrace discipline, and stay connected to their purpose.
From Canvas to Combat: A Life of Passion and Discipline
As a trained MMA fighter, Buddy V applies the same principles he uses in the gym — repetition, resilience, and relentless focus — to every part of his life. That discipline is what shaped ZUEL into the powerful brand it is today.
“Discipline is everything,” Buddy V shares. “My last name Valenzuela means legacy to me. I carry that weight proudly. ZUEL was born from it — and I put that energy into every design.”
MMA Underground: The Voice Behind the Fight
Adding yet another layer to his creative portfolio, Buddy V is also the co-host of MMA Underground, a podcast airing every Wednesday. Alongside producer Jay and co-host Somké, the show features real conversations with fighters from the UFC, BKFC, Streetbeefs, and beyond.
With passionate fans and engaging guests, MMA Underground has quickly become a staple for fight fans. “The comments section alone feels like family,” Buddy V laughs. “It’s raw, real, and exactly what the fight world needs.”
A Community of Fighters and Dreamers
ZUEL is more than merchandise — it’s a movement. A platform for self-expression, empowerment, and grit. As Buddy V puts it:
“We’re all fighting something — whether it’s in the cage, at work, or in your own mind. ZUEL is a reminder that you’re not alone. You can make your dreams a reality.”
Final Thoughts
In a world where authenticity can feel rare, Buddy V stands out as a modern cultural warrior — blending passion, heritage, and hustle into everything he touches. ZUEL is more than clothing. It’s a daily reminder that with hard work, grit, and determination, anything is possible.
ZUEL — For the Fighter in You.
